We asked, you told us: You will miss Jabra, too

Following my recent article on Jabra’s departure from the consumer earbuds market, I ran polls on our website and YouTube channel to gauge readers’ reactions. The response was overwhelming, with 1,350 votes cast across both platforms. The results clearly show that I’m not alone, and many readers and viewers will also miss Jabra.

Results

On our website, 682 readers participated in the poll. A staggering 72% of respondents said they were crushed by Jabra closing up shop. This strong emotional response underscores Jabra’s impact on its loyal customer base. An additional 22% acknowledged that Jabra’s products were pretty good, bringing the total positive sentiment to 94%.

Our YouTube poll, which garnered 668 votes, showed a more diverse range of opinions but still demonstrated significant support for the brand. Here, 18% of voters expressed being crushed by the news, while 35% agreed that Jabra’s products were pretty good. Combined, 53% of YouTube respondents showed a positive attitude towards the brand.

Interestingly, the YouTube poll revealed a higher percentage of users who were less affected by Jabra’s exit. 28% said they wouldn’t really miss the brand, while 19% weren’t familiar with Jabra at all. This difference could be attributed to the broader audience on YouTube compared to our website’s more audio-focused readership.

When we combine the results from both polls, the overall sentiment becomes clear:

• Strong emotional attachment: 45% of all respondents (across both platforms) expressed being deeply affected by Jabra’s departure.
• Positive brand perception: An additional 28.5% acknowledged Jabra’s quality, even if they weren’t as emotionally invested.
• Limited impact: 16% of total respondents won’t miss the brand significantly.
• Brand awareness: 10.5% were unfamiliar with Jabra, highlighting the challenges the company faced in achieving widespread recognition.

While the Jabra may not have achieved the household name status of giants like Apple or Sony, it clearly cultivated a dedicated fan base who appreciated its innovation, quality, and value for money. From pioneering early models to pushing the popularity of features like Bluetooth Multipoint and workout-friendly designs, Jabra has cemented a legacy in portable audio.

As Jabra exits the consumer earbuds market with its final offerings—the Elite 10 Gen 2 and Elite 8 Active Gen 2—many audio enthusiasts will feel the loss. As the audio world moves forward, it will be interesting to see how the gap left by Jabra will be filled.

Comments